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Showing posts from December, 2021

The Legit Australian Dollar, but with a Purpose

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"Like any other $1 coin, the cycle of a donation dollar is ongoing, as is its potential for positive impact.” - Mr. Mack Diarmid, CEO of the Royal Australian Mint. The world's first donation dollar, a specifically made $1 coin is designed to be donated to the people in need. On International Charity Day (September 5, 2020), the Royal Australian Mint in partnership with Saatchi and Saatchi Melbourne launched the world's first lawful currency designed with the motive to remind people to donate. Due to the ongoing Digital Revolution, the currency format has changed. Unfortunately, carrying less change in our pockets has led to unintended consequences. For instance, people roaming around the city could not donate to the people in need, the reason being lack of physical change. In a country like Australia, charities to the most disadvantaged individuals, mostly rely on coin donations. So, carrying a donation dollar reminds us to donate, not only in times of crisis but all year ...

Blinding the Male Gaze

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  "You are a woman with a man inside watching a woman. You are your own voyeur." - Margaret Atwood, The Robber Bride. Ever since its inception, the film industry has been dominated by the male gaze. The term was first coined by the art critic John Berger and was adapted by British feminist and filmmaker Laura Mulvey in her 1973 essay "Visual Pleasure and Narrative Cinema" to apply specifically to film theory. The act of depicting women as sexual objects for the delight of the cis heterosexual male observer in the visual arts and literature is known as the Male Gaze. The cinema, the advertising industry, social networks, television and the fashion industry, all contribute to the eroticization of women's bodies as objects for corporate profit. This concept is not just about how women (and their bodies) are depicted as overtly sexualized objects of male desire, but also how this gaze, whether it's directed at them or others, makes women feel about themselves an...

India's Dwindling Female Labour Force Participation

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Over the years, economies worldwide have evolved, and women have taken up multiple roles. Not only are they contributing to the household, but they also are actively participating in economic activities. India is one of the most populated countries globally, with over 500 million workers, out of which only 149.8 million are women. The female labour force participation rate (FLFP) of India has been consistently low compared to other countries in the world. Even though the population of women in India comprises nearly 50% of the country's total population, their labour force participation rate stands at about 20.5% in 2019, which has slipped from being approximately 30.3% in the 1990s. According to the latest data, India is behind several neighbouring countries like Pakistan (22.8%) and Afghanistan (21.8%), with 14% and 15% female labour force participation rates in the 1990s.  During the earlier stages, The Ministry of Labour and Employment of India launched various schemes that aid...