Kaizen, The Strategic Management Society

The CEO of SpaceX and Tesla, Elon Musk has been part of a long-running heated rivalry with the founder of Amazon and Blue Origin, Jeff Bezos over leading humanity towards the solar system. Blue Origin was founded in 2000 by Bezos and 2 years later SpaceX was established. Since then both the companies have come a long way. In April 2021, SpaceX was picked up by NASA to make the vehicle for carrying Artemis Astronauts to the moon by 2024. After Blue Origin's Protests, which were denied by the US government, a lawsuit was filed against NASA by Blue Origin stating that the contract granted to SpaceX was unjust. The feud can be traced to when the two business giants met over dinner back in 2004. The two had similar ambitions about space and discussed it over a meal which did not go very well. Elon Musk began Space X with the dream to establish a self-sustaining city on Mars and Bezos started Blue Origin with his idea of establishing colonies in space. Years later, in 2013, SpaceX tried ...

  TATA Group recently acquired 100% ownership of Air India for ₹18,000 crores after 68 years, on 8th October, 2021 by outbidding SpiceJet. As soon as the news was broadcasted, a buzz was created all around as the netizens expressed their joy over TATA Group winning the Air India bid. Despite many being overfilled with delight and congratulating the Indian multinational conglomerate for bringing the Maharaja home, very few know about the past of Air India. Air India was originally founded by JRD Tata in 1932 as ‘TATA Airlines’. The beginning of this airline was very interesting as this airline wasn't meant for traveling people but to carry messages. Since, at that time, India and Pakistan were not separated, the route chosen by them included Karachi, Mumbai, and Madras. The airlines were known for their unmatchable quality. Despite British Airlines and the Britishers having a huge capital all over the world, the quality of TATA Airlines impressed the people a lot. In the 1930s, the ...

The Indian Automobile Industry has been lauded as the shining superstar in the country because of its consistent advancements in various fields, be it innovation, sustainability, or growth strategies. The vast opportunities in the Indian market have attracted dozens of global companies to trade in India. However, every rose has its thorn. Not every company can survive in such a competitive market for a longer period. Several companies had to, or are planning to, exit the Indian market due to various possible reasons attached to their existence.   Nearly every rich Indian household in the 1970s and 80s had only Fiat cars, manufactured under license by Premier Automobiles. Even after an eminent market standing, Fiat failed to satisfy its customers and eventually had to shut down. The core issue was a failed partnership with Tata Motors, as they were highly dependent on Tata services for sales and service. Moreover, the cars weren’t fuel-efficient and they did not even have servi...